MSI x CHLIV – The Extreme Black Cafe Pop-up

MSI x CHLIV – The Extreme Black Cafe Pop-up

The Extreme Black Cafe Pop-up hosted by MSI and CHLIV was held at the Southwest branch of the Eslite Store in Taipei City from February 25th to February 28th, 2022.

The goal of this collaboration was to bring together creators and e-sport players to enjoy a new kind of product showcasing experience featuring the MSI Creator Z16, a limited edition laptop designed by Hiroshi Fujiwara and Fragment Design. 

By combining a modern all-black-themed space design with house music, and great coffee served by our latte artists. We successfully sent a message both offline and on social media that the Creator Z16 by Hiroshi Fujiwara and Fragment Design is the perfect companion for creators and e-sport players who are constantly on the go. 

This is our first collaboration with a tech company, and it was a successful one. We believe the key to this success is that we are presenting a product with a lifestyle, rather than talking about all the features and specs, creating a unique experience is always more memorable.


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